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PROJECT

 

English bee

ROLE

 

Visual + UI Designer 

ABOUT

It's an AI powered English learning app for K12 students.

RESEARCH

  • According to research firm technavio's industry report, English learning market in APAC is expected to grow at 5-year CAGR of 26% to reach USD $8.16B in 2022

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  • AND, China will account for 40% of the market

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COMPETITIVE LANDSCAPE

  • Highly segmented market with various players specializing in different verticals

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  • Switching cost is low for customers as suppliers provide similar services

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  • Education B2B market has very high barrier of entry; on the other hand, barrier is low for B2C market

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  • Due to most of the current players focus on B2C model, user acquisition cost is high

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  • Most of the competitors are targeting online market only and ignore the larger potentials of the offline market

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PRODUCT

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